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About Us

Farmfresh Direct was initially started by a wonderful local lady, Jonel Ackermann, it was Jonel's dream to empower both consumer and supplier by giving them a platform on which they could purchase local produce before it was exported to other countries.  After working at Farmfresh Direct Shelley & Johannes Viljoen were offered the opportunity to purchase the company in May 2013, an opportunity they both jumped at! Shelley & Johannes are self confessed "foodies" and have a true heart for people, so working amongst the locals of our area seemed like a dream job for them, when they bought the company they were averaging 16 orders a week and since the we have seen a steady progression of new customers and suppliers to the site.  They believe that Farmfresh Direct is a bit a head of the game and is one of the few sites where you can get good quality local products delivered straight to you on a weekly basis. They have a massive vision for this company and know that more and mre people are becoming aware of just how important it is to know where their food comes from and what processes it has been through prior to purchasing.  They want to empower the purchaser to be able to ask more questions and also to help boost small local suppliers, in turn this will create more local jobs and will keep the local economy florishing, really a great vision for a smal Garden Route Company.  Buy Local Be Local!

Our Vision

We believe that Farm Fresh Direct is going to be the only way to shop in the next few years.  We know that our company will uplift local famers and foodmakers and will boost our region’s economy as we will be keeping our money here. We believe that if you Buy Local you Grow Local and know that our company will be the pillar of this enterprise for the future. We know that Farm Fresh Garden Route is just the start of a national food revolution.